B Corp Asia Forum 2017 Session 5
Changing Consumption Habits through “Mission Branding”
More and more companies are finding ways to use branded consumer products to bring about positive environmental and social changes, from deepening inclusivity to improving industry sustainability to boosting biodiversity. In this session, hear from the leaders of organizations who are making this happen in concrete ways: helping younger generations return to profitable organic farming, restoring forests and helping local tree species thrive, revitalizing a more healthful and resilient method of fish farming, and more. Learn how you can use branded platforms to enhance the development of the social economy.