The B Movement seeks to engage with journalists and new media outlets to bring awareness to the changes that are underway. If you’re interested in covering and analyzing the groundswell of people using business as a force for good, we want to work with you.
Cover the B Movement
Consumers are no longer just buying products; they’re buying into companies whose missions, practices, and impact they support. Likewise, employees are demanding more from their careers than just salaries; they want to contribute to a bigger purpose, to improve other people’s lives, to protect the natural world. We believe this isn’t just a temporary trend but a shift of tectonic scale—and it presents a notable opportunity for enterprising journalists to be at the forefront of coverage. If you're interested in covering the B story, get in touch.